31.7.2025
4
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Printing or embroidery on textiles: what’s best for your project?

The article compares computer embroidery and textile printing on durability, cost, colour range and comfort, guiding you on when embroidery or printing works best.
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Introduction
Customising clothing is a powerful way to build your brand, express visual identity, and stand out in the market. When it comes to choosing between printing and embroidery, a range of factors come into play: fabric type, purpose of the garment, budget, and the look you want to achieve. Let’s explore the pros and cons of each technique.

Machine embroidery – elegance and durability

Machine embroidery is the process of stitching a design with threads controlled by a computer. It’s considered a premium option due to its long-lasting quality and refined appearance. A growing trend is printed embroidery – a combination that merges classic printing with embroidery for a unique aesthetic.

Advantages:
✔ Durability – doesn’t fade, wash out, or wear off.
✔ Professional look – adds a sense of prestige.
✔ Versatility – works well with various fabrics: cotton, polyester, jersey, leather.

Disadvantages:
✖ Higher cost – especially for small runs or intricate designs.
✖ Limited detail – hard to reproduce small elements or colour gradients.
✖ Thickness – may feel bulky on lightweight garments.

Textile printing – colour and precision

Textile printing is the process of transferring an image onto fabric using various methods: screen printing, sublimation, direct-to-garment (DTG) printing, or heat transfer. It has gained popularity thanks to its precision and ability to reproduce complex graphics.

Advantages
✔ High detail – ideal for rendering fine elements and shadows.
✔ Vivid colours – especially effective for bold logos.
✔ Cost-effective for large runs
✔ Lightweight – doesn’t alter the fabric’s structure, ensuring comfort.

Disadvantages
✖ Less durable – the print may fade over time.
✖ Fabric limitations – not all fabrics are suitable for printing.

There are also hybrid techniques available – such as printed embroidery or embroidered print, which combine the strengths of both methods for a unique effect.

Comparison of Techniques: Embroidery vs Textile Printing

When choosing between embroidery and textile printing, several key factors come into play. Durability is one of the main advantages of embroidery — it is highly resistant to wear and washing, making it ideal for long-term use. In contrast, textile printing offers medium durability, especially when exposed to frequent washing or abrasion.
In terms of appearance, embroidery provides a raised and elegant look, giving garments a premium and professional feel. Textile printing, on the other hand, creates a flat but vivid finish, allowing for vibrant colours and a modern aesthetic.
Looking at cost, embroidery tends to be more expensive, particularly for small quantities, while textile printing is more cost-effective for larger production runs.
When it comes to detail, embroidery has limitations, especially with very fine lines or complex graphics. Textile printing excels in this area, offering high precision and the ability to reproduce intricate designs.
Finally, considering comfort, embroidery can be less comfortable on thin fabrics due to its texture and thickness. Textile printing maintains the original feel of the fabric, ensuring greater comfort for the wearer.
In summary, the choice depends on your priorities — whether you value durability and elegance, or detail, colour, and comfort.

When to choose embroidery?

  • You need prestigious, long-lasting branding for uniforms or formal wear.

  • You want to emphasize your brand’s status.

  • The project is simple, without gradients.

  • Quality matters as a company’s calling card.

When to choose printing?

  • The design has fine details, shadows, or complex graphics.

  • You need an economical solution for large batches.

  • You value lightness and comfort in wearing.

  • You’re interested in digital printing that offers precision and rich colours.

Conclusion

Choosing between embroidery and printing depends on the type of project, material, budget, and desired effect. Embroidery stands for durability and prestige. Printing offers precision and efficiency for mass production. Increasingly, combined methods are used to create unique products. If you’re unsure which to choose, contact us!
At Four zeros, we’ll help you select the best technique for your project and deliver high-quality printing and embroidery that meet your expectations.