Advertising brochure – what is it and how to create one?

The launch of a business is a moment filled with expectations and new opportunities, offering a unique chance to build a strong brand image and create a space with character. At times like this, printed products and promotional materials can become a powerful tool: highlighting the scale of the idea, attention to detail, and visual consistency.

In this article, you’ll find more than ten practical ideas for printed materials that are perfect for a company launch, along with useful tips on how to develop and use them effectively.

Why printed materials make a great gift for a company opening

Printed promotional materials play several important roles at a company opening:

• They create a professional image. When a new company gives clients, partners, or employees stylish invitations, business cards, or brochures, it sends a clear signal that the business is serious and ready to operate professionally.
• They strengthen the brand. Logos, brand colors, and visual identity applied to physical materials build recognition and improve memorability.
• They are tangible and long-lasting. Unlike online advertising, printed materials such as folders, bags, or calendars stay with customers for a long time.‍
• They evoke emotion. A new space wants to be remembered, and well-designed printed products play a key role in making that happen.

Printed product ideas for a company opening

1. Exclusive opening invitations

The first contact with a brand often starts with an invitation. High-quality paper, spot UV varnish, and name personalization make the event feel important and the company look professional.

2. Special-edition business cards

When starting out, create a limited run of business cards featuring soft-touch finishes, UV coating, or personalized details for VIP clients. Such cards are often kept as a memento.

3. Brochures or catalogs with your offering

If a company launches with specific services or products, printed brochures or catalogs in A4 format on thick paper are a great way to present information clearly and professionally.

4. Paper or fabric bags with a logo

At an opening event, branded bags filled with promotional materials work as mobile advertising. Your brand travels wherever your guests do.

5. Stickers and branded labels

Used in interiors, on shop windows, or on products. A fast and cost-effective way to create a cohesive visual style.

6. Informational signage

Office signs with room numbers, logos, or department names instantly set a high standard for the space. Attention to detail makes a strong impression.

‍7. Branded calendars or planners

A calendar with a logo promotes the brand all year long, especially when printed on high-quality paper with a practical, well-thought-out design.

8. Gift or discount cards

If a promotion is planned, a branded gift card with a unique code becomes a powerful marketing tool.

9. Posters and roll-up banners

Visual support for the event is essential. Posters, roll-ups, or PVC banners help structure the space and draw attention.

10. Printed gifts with messaging

Notebooks, pens, mugs, or folders with a logo and a short message are affordable yet effective items that create a warm, lasting connection with the brand.

How to prepare printed materials for a company opening – practical tips

• Stick to your brand style and visual identity.
• Work in CMYK, include bleeds, and use a resolution of at least 300 dpi.
• Choose paper and finishes that match your brand’s character.
• Use spot UV, embossing, or foil stamping for impact.
• Plan logistics in advance — everything should be ready by the opening day.
• Include an element of personalization to increase engagement.
• Select practical formats that customers will keep.
• Add QR codes to track effectiveness.
• Start up technologiczny rozdawał broszury z mapą produktów oraz kartki VIP z kodem na pierwszą usługę, druk minimalistyczny na papierze 300 g.
• Kawiarnia w stylu retro przygotowała zaproszenia inspirowane dawnymi pocztówkami, a każdy gość otrzymał etykietę z nazwiskiem.
• Firma budowlana wykorzystała torby papierowe z logo i kodem QR prowadzącym do e broszury, a plakaty i naklejki całkowicie odmieniły wygląd nowej siedziby.

Inspiring real-life examples

• A tech startup handed out brochures with a product map and VIP cards featuring a code for the first service, all printed on minimalist 300 g cardstock.
• A retro-style café designed invitations in the style of vintage postcards, and each guest received a sticker with their last name.‍
• A construction company used paper bags with their logo and a QR code linking to an e-brochure, while posters and stickers completely transformed the look of their new office.

Conclusion

A company opening is the perfect opportunity to make a statement. Printed promotional materials are one of the most effective ways to showcase your brand. They attract attention, build trust, and stay in the memory for a long time.

Do you want your invitations, brochures, stickers, or printed gifts to be professional, stylish, and aligned with your brand philosophy?
Four zeros is the right choice.

Four zeros. Printing that opens new possibilities.

Stickers are a small but highly versatile element that can significantly strengthen a brand’s image, support product branding, and serve as an effective tool for personalization. They are increasingly used not only in business, but also in everyday life – from packaging and branding to personalized gifts, décor, and DIY projects. Below you can find ten proven ideas on how to use stickers effectively in practice.

1. Product and packaging branding

One of the easiest yet most effective ways to use stickers is to brand your packaging or products. Stickers featuring your logo, brand colors, or a slogan allow you to quickly create a cohesive brand image, even in small batches. This is especially valuable for small and medium-sized businesses, where flexibility in branding is key.Customers notice the attention to detail from the moment they unpack a product, which builds trust in your brand.

2. Personalized labels for customers

Stickers featuring a customer’s name, a short message, or a QR code linking to a personalized offer are a simple way to build an emotional connection. This works especially well for personalized business gifts or as an added touch for online orders.
Personalization boosts loyalty because customers feel they are treated with care.

3. Promotions and events

At trade shows, conferences, and industry events, stickers make excellent promotional material. They can be handed out to attendees, used in contests, or to highlight special offers.
Well-designed stickers often “settle” on laptops, notebooks, or phones — staying with customers for a long time.

4. Stickers for interiors and event spaces

Wall, floor, door, or furniture stickers are a quick way to brand a space. They’re perfect for offices, shops, conference rooms, or events.
This allows you to create a cohesive visual look quickly, without expensive or permanent changes.

5. Logistics and external labeling

Stickers also serve a practical purpose – on boxes, pallets, equipment, or vehicles. They make logistics and identification easier.
At the same time, they increase brand visibility both in warehouses and in public spaces.

6. Personalized gifts

Adding a sticker to an order as a small bonus or part of a welcome package is an easy way to pleasantly surprise a customer. Stickers are often included with personalized gifts for guests, coffee sets, or gift boxes.
It’s an inexpensive yet highly effective way to make a lasting impression.

7. Eco-friendly stickers and a conscious image

Increasingly, companies are opting for eco-friendly stickers made from recycled paper or biodegradable materials. They’re perfect for sustainable gift sets, wooden souvenirs, or holiday presents.
It sends a clear message: the brand is responsible and cares about the environment.

8. Vehicle stickers as mobile advertising

Even a single branded vehicle can serve as a moving billboard. Stickers on vehicles boost brand visibility and reach across multiple locations. It’s a simple, long-lasting form of outdoor advertising.

9. Cross-media: collaborating with influencers

Stickers are widely used in collaborations with influencers: as part of packaging design, a backdrop for content, or a gift in a box. Combined with personalized gifts, they help increase reach and create authenticity. They often appear in stories, unboxings, and reels.

10. Everyday use

Stickers aren’t just for business. They’re perfect for home décor, notebooks, devices, and gift wrapping. They’re often used as personalized gifts for children, grandparents, or as an addition to wedding presents.Thanks to stickers, everyday items take on a more personal look.

How to prepare effective stickers? Practical tips

• Choose the right material: paper, vinyl, or waterproof substrates.
• Make sure the design is readable, with proper contrast and sizing.
• Print quality directly affects how your brand is perceived.
• Plan the logistics: how, to whom, and when the stickers will be distributed to ensure they actually work.

Conclusion

Stickers are an affordable yet highly effective tool for visual communication. They support branding for packaging and products, as well as the market for personalized gifts — both corporate and personal. With low production costs, they offer great flexibility and a wide range of applications.

If you want your stickers and personalized gifts to be created with attention to detail and aligned with your brand’s style, Four zeros is a reliable partner.

Four zeros. Stickers that don’t go unnoticed.

Personalisation in digital printing is more than just decoration — it’s a powerful marketing tool that leaves a lasting impression. Personalised print creates a sense of exclusivity: each client feels special. Products like custom labels, invitations, or name tags help establish an emotional connection between a brand and its audience.

Research shows that 80% of consumers are more likely to choose a product that reflects their personal needs and emotions. That’s why personalised printing — from simple name cards to large-scale campaigns — is becoming one of the most effective branding channels in today’s content-saturated world.

Why do personalised products have such an impact?

1. Strengthening the brand
   Custom designs on invitations, labels, and gift cards are a powerful way to make your brand memorable. Placing your logo and brand identity on every item creates a cohesive image of your company.
   
2. Greater customer engagement
   When a customer sees their name on a gift card or an invitation, they feel recognized and valued. This small but meaningful gesture helps build long-term relationships with your brand.
3. Resource efficiency
   On-demand personalised printing allows you to produce only the quantity you need. Less waste, no overproduction — maximum efficiency.

Where does personalisation make the biggest impression?

• Invitations:
  weddings, business events, or parties. Custom names and designs add elegance and distinguish your design from generic templates.
  
• Labels:
  for bottles, products, or souvenirs — with a name, company, or personal dedication. Creates a real “wow” effect in real life.
  
• Gift cards:
  personalised cards are both an emotional gift and an effective loyalty tool.

How does it work in practice? Personalisation technologies

• VDP (Variable Data Printing): each invitation or label can feature unique names, QR codes, or custom images.
  
• Custom die-cutting: products in any shape: hearts, logos, bottles. Not only creative, but also emotionally engaging.
• Printing effects: spot varnish, foiling, embossing. These techniques add beauty and a distinct personal style.

Practical tips from Four zeros

1. Invitations to remember
Use custom graphics and die-cut shapes instead of standard templates.

2. Labels with character
Add a name, QR code, or promo code — with VDP, each item is unique.

3. Elegant gift cards
Choose personalized printing, designer paper, and striking finishes.

4. Quality in small runs
On-demand printing lets you produce exactly the quantity you need — no leftover stock.

Conclusion

Personalised invitations, labels, and gift cards are more than just attractive print — they’re a strategic way to show that your brand knows and values its customers. Technologies like VDP, custom die-cutting, and foil stamping allow you to create products that impress both emotionally and visually. Want your invitations to be memorable, your labels to catch the eye, and your cards to feel luxurious? Turn to Four zeros — we’ll bring your project to life with precision, speed, and creativity. Thoughtful personalisation - heartfelt printing. Four zeros.